So how do you know whether your so-called Eco Tourism company is legitimate? Does it really practice the Fair Trade principles it preaches? Is it ripping off the trusting locals? How can you make sure that when you book or become involved in an organization that claims to participate in responsible travel that you are not being taken for bumpy ride that leaves a heavy carbon footprint? Is there any kind of benchmarking or oversight in this niche market?
Growing Popularity of Responsible Travel
With niche markets like eco tourism and volunteer travel becoming increasingly popular, it is inevitable that some unscrupulous operators would want to jump on the bandwagon and cash in on the growing popularity of responsible travel.
Two organizations that provide a first step toward sorting the haves from the have-nots are the International Society of Sustainable Travel (TIES) and Sustainable Travel International (STI). Membership of one or both of these is a good sign that a tour company or travel agent is making an effort to becoming a committed “greenie.”
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