Your small business must have advertising material. Some small businesses don’t have a brochure and don’t feel that they need one, until they are trying to get a major account and realize something is missing. You need more than a letterhead with your company name and address, because customers want more information about your company.

Don’t wait until the last minute to create a brochure. You will have limited time for that when you are trying to win a bid, or when a prime prospect asks for more information on your small business. You may lose out if you are not prepared with an advertising brochure to help sell your service. Here are five tips on creating an advertising brochure.